Paid search is an effective way to rapidly fill the sales funnel with customers actively seeking products and services. With a focus on maximizing goals – sales leads, e-commerce, registrations, and more – Engage Media’s team of paid search experts, develop extensive campaigns that simultaneously span Google, Yahoo, Bing, and search engines.
Our team are experts on all forms of paid and organic social media campaigns. Facebook, Instagram, Twitter, LinkedIn, and SnapChat, we work with them all. This often misunderstood channel is ideal for mid-funnel activity when influencing the decision making process.
Traditional media can still have a place in today’s media campaigns whether through TV, Radio, out of home (OOH) and/or newspaper. The difference is we refer to these mediums in their base form: video, audio, and print. Where possible, we look at efficient elements such as YouTube, OTT/connected TV, Pandora/Spotify and other digital platforms to increase reach and efficiencies.
With time spent on mobile devices outpacing desktop, marketing to mobile users is critically important. While there is overlap with other digital tactics, specific strategies for the mobile platform such as retail foot traffic attribution, text message marketing, and app sponsorships help connect directly with a mobile audience. We monitor programs daily and provide our clients with ongoing analysis and recommendations.
“I worked with Ron at philly.com for four years on various online rich media campaigns. He is attentive to small details that can make or break deals, has excellent interpersonal skills and is a natural leader. He has the ability to raise the bar for those working with and around him. Ron is a take-charge person who is capable to present new ideas and communicate the benefits. He has succeeded in developing many sales plans leading to an increase in our sales revenue.”
“Over the past several years I’ve worked with him on the Kohl’s business, first at the local market level in Philadelphia and most recently on a broader national scale with Wanderful Media. Ron possesses an incredible passion for marketing, with an ability to assess a situation from the client perspective and provide scale able solutions to fit ever-changing needs. While working in the digital space at the Philadelphia Inquirer, Ron proved an invaluable asset as we were poised to launch our first ever local market digital display program. He was able to exceed customer demands for innovation and scale while navigating budget restraints and program delays. The result was an extremely successful local market digital program that has expanded to almost 10 markets and grown to a weekly frequency over the past several seasons. Ron played an integral role in the birth of Kohls’ local market digital program and continues to be an invaluable business partner, professional connection and friend.”
“Ron exemplifies creativity. I have been with him on appointments when he has come up with client solutions on the spot. He is extremely high energy, focused and detailed oriented. His passion to succeed is contagious. I had the pleasure of working with Ron for more than a few years when he was Director of National Advertising at The Philadelphia Inquirer & Daily News and I was a VP at Newspapers First. I would highly recommend Ron for any leadership role involving cross-platform programs – he gets it! Any smart company will get a strong ROI in hiring him.”