Media strategy varies from brand to brand and no strategy is exactly the same – we know this because we’ve run hundreds of campaigns. Our process begins with a deep dive discovery session and then our team goes to work pulling consumer research, audience segments, competitive audits and will conduct internal brand audits in order to develop the most strategic approach for your brand.
Data Integration.
We have all heard about the “Power of Data” and this is where Engage excels. Whether First or third party, we make use of your data to another level. Target your customers where they spend most of their time and across multiple platforms. In addition, our team integrates your POS/e-commerce data to optimize your campaigns in real-time.
Media Placement.
It’s critical to have the right tools and media team in your corner when it comes to placing media. Our in-house teams of Search, Social and Programmatic experts work within our media automation platform, negotiating and placing media with the sole focus on efficiency, accuracy, and speed across multiple media tactics and platforms. All media is negotiated and placed under one roof and nothing is outsourced.
Campaigns.
One size does Not fit all
 |
 |
 |
Paid Search
Paid search is an effective way to rapidly fill the sales funnel with customers actively seeking products and services. With a focus on maximizing goals – sales leads, e-commerce, registrations, and more – Engage Media’s team of paid search experts, develop extensive campaigns that simultaneously span Google, Yahoo, Bing, and search engines.
Social Media
Our team are experts on all forms of paid and organic social media campaigns. Facebook, Instagram, Twitter, LinkedIn, and SnapChat, we work with them all. This often misunderstood channel is ideal for mid-funnel activity when influencing the decision making process.
Traditional Media
Traditional media can still have a place in today’s media campaigns whether through TV, Radio, out of home (OOH) and/or newspaper. The difference is we refer to these mediums in their base form: video, audio, and print. Where possible, we look at efficient elements such as YouTube, OTT/connected TV, Pandora/Spotify and other digital platforms to increase reach and efficiencies.
Mobile Marketing
With time spent on mobile devices outpacing desktop, marketing to mobile users is critically important. While there is overlap with other digital tactics, specific strategies for the mobile platform such as retail foot traffic attribution, text message marketing, and app sponsorships help connect directly with a mobile audience. We monitor programs daily and provide our clients with ongoing analysis and recommendations.
