Engage Media Update

Engage Media Update

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Hello All,

Over the last few years, I have wanted to create a newsletter for our customers and contacts in the marketing and advertising world but like many of us, other pressing items got in the way. With the new norm of “social distancing” (pretty sure 2020 phrase of the year), now seems like the right time. I realize your inbox is as flooded as mine but I want this information to be different.

The point of this newsletter is to share insights we come across that may be valuable to you. Perhaps something you can share with your customers or directly impact your business. In some cases, you may have already seen the article or maybe it’s irrelevant but hopefully each week you will find at least a single nugget of information worthy of your time.

If we can ever help with anything, please do not hesitate to reach out. Or even if you want to say hello, please do. It would be great to hear from you.

And now… some news I hope you can use. To Health and Happiness.

Best,

Ron Adams

Did You Know…

This Bell Telephone (now AT&T) advertisement ran on Thursday, November 17, 1910 from St. Louis Post-Dispatch?

bell-tel-ad


 

Highlights

 
Facebook’s COVID-19 Grant Program For Small Businesses Puts Inclusivity Front And Center

5 behaviors playing out in Google data across markets, reflected in how people are searching during this pandemic.

Foundation for the “behind-the-scenes”- 15 statistics that explain how customer experience can be viewed and improved.

Listening growth across digital platforms during the pandemic- how has the radio been affected?

How Tribune Publishing is growing subscription revenue.

How can gift cards help keep a business afloat? Personal stories.

87% of small business owners say they are struggling due to the coronavirus- 11 ways to help during this time.

As the world continues to navigate coronavirus, retailers are faced with many tough decisions- Google is committed to helping retailers adapt to this ever-changing environment

Which one to buy: iPhone SE vs. iPhone XR vs. iPhone 11

Google blocking 18M malicious emails every day- Hackers hoping to exploit your worst fears see an opportunity in the coronavirus outbreak.

Things are moving fast, and marketers are feeling the pressure to shift priorities- CMOs need to quickly adjust this year’s strategy

‘There is an opportunity in everything’: Hearst Magazines’ Kate Lewis on adapting editorial content in a time of crisis

Inside Google Marketing: Do’s and don’ts for marketing measurement during a pandemic.

Here’s Why Advertising Still Matters: The trying economic climate is not a time for radio marketers to halt their campaigns.

‘This is a permanent shift’: Retail giants like Amazon capture more ad spending

Coronavirus: Will Covid-19 speed up the use of robots to replace human workers?

Google Makes Product Listings Free on its Shopping Service as it Takes on Amazon.

As COVID-19 shutdowns decimate Main Streets across the country, American Express, eBay and Etsy are stepping up their support for small businesses.

COVID-19 seems to have boosted people’s faith in media, according to a recent survey of 1,000 people.

How to wear a mask and glasses: How to avoid fogging up your glasses when you wear a face mask

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