Google’s Helpful Content – August 2022 Update

Are you watching your website traffic closely? Recently, our team investigated the sudden decrease in website traffic across numerous sites. Thankfully, I believe we’ve found the culprit: an August 1st update to the Google search algorithm. The update, called “Helpful Content,” appears to cause a dip for many websites. For the period of two months, many of our clients experienced a loss of over 20% in organic traffic. However, there is some good news—it looks like the update has normalized and most sites (not all!) are going back to previous levels. See the analytics view below for more details.

What Is Google’s “Helpful Content” Update?
In a nutshell, Google’s “Helpful Content” update is designed to improve the user experience by providing searchers with more relevant and helpful content. To do this, Google is giving preference to websites that offer high-quality content that is relevant to the user’s search query. This means that websites that don’t have strong, relevant content are likely to see a drop in traffic. Here is a quick article about the update:

Updates like these are not new but if not watched closely, can have a serious impact on business very quickly. Imagine if all of a sudden, 1 in 5 (20%) of your customers are no longer able to find your website? Yeah, that’s exactly what happened here. Thankfully, many of our clients did not feel the loss as badly as other sites we queried. This is one of the many services we provide.
There will be more instances like these in the future- are you prepared? If you need assistance with the latest Google update, understanding your website traffic, or any other marketing needs, please reach out.
Have a great rest of your week.
President and Founder, Engage Media
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