Paid search is an effective way to rapidly fill the sales funnel with customers actively seeking products and services. With a focus on maximizing goals – sales leads, e-commerce, registrations, and more – Engage Media’s team of paid search experts, develop extensive campaigns that simultaneously span Google, Yahoo, Bing, and search engines.
Our team are experts on all forms of paid and organic social media campaigns. Facebook, Instagram, Twitter, LinkedIn, and SnapChat, we work with them all. This often misunderstood channel is ideal for mid-funnel activity when influencing the decision making process.
Traditional media can still have a place in today’s media campaigns whether through TV, Radio, out of home (OOH) and/or newspaper. The difference is we refer to these mediums in their base form: video, audio, and print. Where possible, we look at efficient elements such as YouTube, OTT/connected TV, Pandora/Spotify and other digital platforms to increase reach and efficiencies.
With time spent on mobile devices outpacing desktop, marketing to mobile users is critically important. While there is overlap with other digital tactics, specific strategies for the mobile platform such as retail foot traffic attribution, text message marketing, and app sponsorships help connect directly with a mobile audience. We monitor programs daily and provide our clients with ongoing analysis and recommendations.